Marketing your product or service on the internet today involves a lot more than a great website design. We all know that ranking well on the search engines is important but getting there has become more challenging. Google has changed how it ranks content, focusing more on quality content and subject matter authority, by interpreting your website content as well as your social media presence. Techeffex provides the services you need to address these new challenges:
- content marketing
- social media optimization(SMO)
- social media management
- search engine optimization(SEO)
- Pay Per Click management(Adwords)
- user forums
Content marketing involves providing useful and unique information to your audience. It's not enough to make sure your content contains the right keywords anymore - Google's latest search engine changes can distinguish between "fluff" and real substance. We can help with the creation and editing of blog posts, white papers, social media posts and more to make sure that the content you create gets noticed by your audience and Google.
Social Media Optimization
Having a social media presence is no longer optional. Google uses social media to determine how often you, your company or your services are discussed and how much authority you have in your field. We can help optimize your site for social media by adding links to your social media presence as well as links to allow visitors to share your site content on the various social media platforms including Facebook "Like" buttons, Twitter "Tweet" buttons and Google "+1" buttons. We can also set up Google Authorship that helps rank individuals as authorities in their field of expertise.
Blogging is a great way to create fresh content on a regular basis. This helps build your audience while demonstrating your authority and expertise in your field. We can set up and customize a Wordpress blog allowing seamless integration with your existing website.
Social Media Management
Creating and maintaining an effective social media presence is time consuming. You can expect to spend several hours a week as a minimum learning and interacting on social media. We can build and maintain your social media presence on your behalf allowing you to reap all the benefits of social media without eating up your valuable time.
Search Engine Optimization
Search Engine Optimization is a process in which your website is optimized to support a variety of important keywords your target audience might use when searching on the free search engines like Google.
Our services include:
- search engine submission
- keyword analysis
- content optimization
- HTML tag optimization
- link building
Pay Per Click Advertising
Pay Per Click (PPC) Advertising is a service offered by most major search engines. While each engine's implementation varies somewhat, the general idea is that you, the advertiser, sponsor keywords that relate to your product or service. When someone does a search using those keywords, your ad will show up somewhere on the page depending on how much you have bid on that keyword. If you are the highest bidder for example, your ad would show up at the top of the page. If someone clicks on the ad and are brought to your website, you are charged the bid amount.
The premise of these Pay Per Click campaigns is simple enough, but managing an effective Pay Per Click campaign can be quite complex. Costs can add up very quickly and you want to be sure that you are getting the best ROI (Return on Investment) from your PPC campaign. Just getting visitors to your site may not be enough - you need to have a profitable sales conversion rate. Techeffex offers several services to leverage this internet marketing including account setup, ad creation and PPC Campaign Management.
The use of social media is an important component of any internet marketing campaign. Most site owners will immediately conclude that they need a Facebook and/or Twitter presence. But when asked why, the answers are not always clear. Few site owners have a clear idea of how to leverage social media sites or how much ongoing effort is required to make it a worthwhile endeavour.
Getting visitors to "like" your Facebook page is great but to really maximize the Facebook platform, site owners should be prepared to make regular posts to their page to keep your Facebook friends interested in your product or service. The same is true of Twitter - if you want people to follow you on Twitter, it would be good to have something to say.
Talk to the experts at Techeffex to find out how best to use social media to increase your presence on the internet and drive more traffic to your site.
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