There are many, many website designers and development houses out there. Some big, some small, some local, some not so local. The pricing for a web design or development will vary from one extreme to the other making the decision to choose a website designer very difficult.
Techeffex differentiates itself from the competition by focussing on Internet Marketing as an overall process that includes the website design (sure, we want to do your website design!) but also includes the marketing of your product or service on the internet. When comparing website design quotes, make sure that Internet Marketing is included. If it's not, find out why and how much more it will cost - it's not really an optional item!
Search Engine Optimization
Having a website is an important step in marketing your product or service. However, if your website doesn't show up in the first page or two of Search Engine Listings, your target audience won't find you. Search Engine Optimization is a process through which your website is optimized to support a variety of important keywords your target audience would enter when searching on the free search engines like Google.
Our services include:
- search engine submission
- keyword analysis
- content optimization
- HTML tag optimization
- link building
- social networking
Pay Per Click Advertising
Pay Per Click (PPC) Advertising is a service offered by most major search engines. While each engine's implementation varies somewhat, the general idea is that you, the advertiser, sponsor keywords that relate to your product or service. When someone does a search using those keywords, your ad will show up somewhere on the page depending on how much you have bid on that keyword. If you are the highest bidder for example, your ad would show up at the top of the page. If someone clicks on the ad and are brought to your website, you are charged the bid amount.
The premise of these Pay Per Click campaigns is simple enough, but managing an effective Pay Per Click campaign can be quite complex. Costs can add up very quickly and you want to be sure that you are getting good ROI (Return on Investment) from your PPC campaign. Just getting visitors to your site may not be enough - you need to have a profitable sales conversion rate.
Techeffex offers several services to leverage this Internet Marketing technique while maximizing your Return on Investment.
The use of social media is an important component of any internet marketing campaign. Most site owners will immediately conclude that they need a Facebook and/or Twitter presence. But when asked why, the answers are not always clear. Few site owners have a clear idea of how to leverage social media sites or how much ongoing effort is required to make it a worthwhile endeavour.
Getting visitors to "like" your Facebook page is great but to really maximize the Facebook platform, site owners should be prepared to make regular posts to their page to keep your Facebook friends interested in your product or service. The same is true of Twitter - if you want people to follow you on Twitter, it would be good to have something to say.
Talk to the experts at Techeffex to find out how best to use social media to increase your presence on the internet and drive more traffic to your site.
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