Pay Per Click Advertising

Pay Per Click (PPC) Advertising is a service offered by most major search engines. While each engines implementation varies somewhat, the general idea is that you, the advertiser, sponsor keywords that relate to your product or service. When someone does a search using those keywords, your ad will show up somewhere on the page depending on how much you have bid on that keyword. If you are the highest bidder for example, your ad would show up at the top of the page. If someone clicks on the ad and are brought to your website, you are charged the bid amount.

The premise of these Pay Per Click campaigns is simple enough, but managing an effective Pay Per Click campaign can be quite complex. Costs can add up very quickly and you want to be sure that you are getting good ROI from your PPC campaign. Just getting visitors to your site may not be enough - you need to have a profitable sales conversion rate.

Techeffex offers several services to leverage this Internet Marketing technique while maximizing your Return on Investment.

PPC Services

Keyword Analysis

Techeffex will provide a report to the client with recommendations on what keywords to support and how well they are currently supported on the client's website. Information contained in the report includes:

PPC Campaign Setup

Our PPC Campaign Setup service includes the Keyword Analysis described above. We'll also setup your campaign with your choice of Search Engines and provide ad copy. With this service, the client takes over managemnt of the PPC campaign once the ads go live.

PPC Campaign Management

Techeffex can handle your entire Pay Per Click campaign effort. We start with the Keyword Analysis, setup the PPC campaigns on one or more search engines and monitor the campaign on an ongoing basis adjusting the keywords and bid support as needed to achieve your goals.