A successful content marketing campaign results in one simple thing: people, and I mean humans, reading your content. The days of optimizing your content for search engines are behind us. For your content to help with your goals, it must…
Any business relies on marketing to attract new leads and convert them into customers. Marketing is also used to engage existing customers in the hopes of selling them more products and services. This is how businesses sustain themselves and grow….
Most website owners are familiar with SEO (Search Engine Optimization) and know that it is an important part of their business marketing strategy. For those who aren’t familiar, SEO is the practice of optimizing a website’s presence on the internet…
Pay Per Click (PPC) advertising is a service provided by the major search engines that allow website owners to promote their sites in the search engine results pages (SERPs) for some fee. Since Google is the most used search engine,…
So you’ve finally laid out the money to get a great looking professional website. This website represents your business and includes everything a prospective client could ever want to know about your company: location, products, service, pricing and more. Just…
