Heritage Roofing Company provides residential roofing services in the Santa Rosa California area. Heritage was looking for a modern website that worked on desktop as well as mobile platforms. Techeffex recommended a responsive design approach with a focus on the services they provide and an attractive portfolio. Heritage also needed SEO services. The roofing industry is highly competitive and the Sonoma County marketplace is no different. Given the amount each lead conversion is worth, it is vital for Heritage to show up on page 1 for the most relevant search phrases.
What We Did
We built a custom responsive website that provided an equally good user experience on a smart phone, tablet, laptop or full size computer monitor. The custom CMS allows the folks at Heritage Roofing Company of Santa Rosa to make modifications to their content as needed without needing the services of a web developer. In addition, Techeffex provided SEO services including:
- Site audit and technical SEO optimization – make sure all tags headings and other HTML is optimized
- Keyword analysis and position tracking – determine important keywords for this business
- Content additions and optimizations – optimize content to support selected keywords
- Backlink auditing – check existing backlinks and survey competition for more
- Link building – add backlinks from other relevant, high quality websites