Why Is Website Maintenance Important?
Keeping your site up to date is important to prevent hackers and other malicious attacks. Older software or web server platforms can also experience compatibility and performance issues so keep your website up to date. Problems with poorly maintained websites can include:
- Degraded site functionality
- Incorrect page layout and display
- Poor page loading
- Reduced search rankings
- Hacking, malware or site blacklisting
Content Updates and Additions
Give your existing website content a fresh coat of paint from time to time. Google is looking for quality content. Changing some phrasing and images could make all the difference and boost your rankings. Here are some considerations:
- can you add more information to answer visitor questions?
- is it clear what the site visitor should do to get answers or service?
- is there a clear Call to Action?
- are the images having a positive impact?
Combine your content changes with Google Analytics to measure if a change is better or worse in terms of traffic and keep updating and optimizing content to boost traffic and conversions.
Most pages have a number of links both within the site and to external sites. Over time, the URLs being linked may change or disappear resulting in a “dead link”. This is something that should be checked on from time to time as broken links have a negative impact on Google rankings.
SEO Check Up
Is your on page SEO as good as it can be? There are a lot of elements that are easy to use that can have a positive impact on your rankings. A solid on-page SEO across an entire site can have a huge impact on rankings.
Page Speed Optimization
Page load times are a big factor with Google page ranking so it’s worth a look. There are a lot of factors that contribute to slow page load speed including:
- file size
- load order
- file compression
- caching and more