Social media is an integral part of any successful online marketing strategy. The number of social media users continues to grow and Google weighs a company’s social media presence more than ever. Many potential prospects, especially the younger folks, use social to inform product and service purchasing decisions. Many platforms allow users to buy products right on the app, without having to go to your website. So like most things in digital marketing, social as a marketing element continue to evolve. These platforms provide opportunities for businesses to discover new markets and audiences.
Along with effective SEO, social media can lead to significant improvements in traffic to your site, brand awareness and ultimately higher sales conversions. There are many platforms available, each with a particular demographic and set of users. It may not be feasible to put time and effort into all of them, but most businesses should have a presence on Facebook, Twitter and Instagram. If your organization does a lot of B2B, you would want to look at LinkedIn as well.
Running an effective social media campaign can take a significant amount of time, effort and expertise. We provide a variety of services to help with all your needs including:
- Account Management (Facebook, Twitter, LinkedIn, Instagram, Youtube etc…)
- Video Development
- Social Icon Integration
Like SEO, it takes time to build an effective social presence. Once achieved, it can be a very powerful element in your digital marketing strategy.