Santa Rosa SEO, Digital Marketing

In today’s competitive market, a solid digital marketing strategy is a must. A good website, optimized for search is just the beginning. If you depend on your online presence for lead generation and conversion, you need to talk to us. SEO alone won’t guarantee increased traffic and more importantly, lead conversion.

We work with our clients to understand their business, their market space and their audience. We gather data on traffic, competitors and search trends and turn that into a customized marketing strategy tailored to each business. Your solution might include:

• SEO – Search Engine Optimizations includes several techniques including keyword analysis, On Page SEO Optimization and link building
• Video – video is one of the most effective forms of content to promote engagement and views
• Email Marketing – many businesses can take advantage of effective email marketing to repeat customers
• Paid Advertising – paid ads can be effective but must be managed correctly to maximize value
• Social Media – social media is a great way to reach new customers or engage with existing ones. The trick is to provide valuable, engaging content to your audience
• Content Marketing – adding quality content to your site provides inbound link opportunities and helps build your reputation as an expert in your field

It’s hard work. There are a lot of tools to help reach your audience and we’re here to help find the ones that work for you. Call us before signing up for some SEO plan that doesn’t produce results.

Our SEO Process

We’ve been doing SEO, web design and internet marketing at Techeffex for a long time now. It’s safe to say we’ve refined our process to where we can get solid predictable results. We’ve invested in the latest SEO tools allowing us to offer our clients results driven SEO. Here’s how we do it:

Keyword Analysis

The SEO process starts with identifying relevant keywords and phrases that make sense for your business. Often times these keywords are obvious but we usually find some that are overlooked and provide additional traffic opportunities. We use our SEO tools as well as Google Search Console and Google Keyword Planner to provide a broad spectrum of related keywords. This allows us to set target keyword goals so we can monitor progress in our SEO campaigns.

Site Audit

The site audit is the first step towards rank improvement. We have found most sites have many small issues that can have negative impact on rankings. The tools we use do a great job of finding all of these from major errors like broken links and missing tags to smaller items like keyword density problems. When all these issues are fixed, we find most of our client sites see a significant boost in rankings. Fixing these issues often require a strong technical knowledge of web design, programming and hosting and we have that covered.

Competitive Analysis

Our SEO tools allow us to track your competitors on all sorts of data including how they rank for the same target keywords. We have insights into how and why their pages may be doing better from an SEO point of view. We can use those insights to make adjustments on our client sites to compete more effectively in search rankings. We also look at what backlinks they have, providing us with backlink opportunities for our client sites.

On Page SEO

On Page SEO allows us to look at each page on your website in the context of what target keywords they support. Our SEO tools provide a variety of suggestions on how to better support those keywords by looking at content length, keyword density and more. In addition, the tools look at your competitor websites to see what they’re up to and how changes on our your site might benefit search rankings. Often times the suggestions may include adding more content or pages. Again, with our web design experience, we can take care of that while maintaining the look and style of your website.

Backlink Audit

Backlinks are links to your site from other websites. We look at all the backlinks coming to your site to ensure that you don’t have any backlinks that may be harming your website’s reputation. A backlink audit is the first step in the link building effort and can provide valuable insights into where we can add useful backlinks

Link Building

Backlinks are a crucial ranking factor and is one of the most challenging elements of SEO. The trick is to get backlinks from good websites that are relevant to your product or service. Finding good websites and getting those links is hard work and takes time. Our tools help by identifying backlinks your competitors have as possible opportunities and provide ways to track our link building progress. We also focus on content development that will give other sites a reason to link to your site, boosting your standing as an expert in your field.