SEO For Asphalt Paving Contractors

Get More Asphalt Paving Leads

Organic search offers the best ROI of all digital marketing strategies. The challenge is getting your listing on page 1 of the search results from Google and the other search engines like Bing. We offer the best SEO for asphalt paving companies and will get you on page 1 like First Class Paving in Santa Rosa, CA

First Class Paving homepage

No matter what your current rank, our strategies will increase website traffic and leads. SEO isn’t a guessing game, it involves proven strategies that get your asphalt paving services to show up on page 1 of Google search results.

We offer a free, no obligation SEO audit to get you started. We’ll provide an honest assessment of your situation and a recommendation on how to increase traffic and sales.  Fill out the the form to start!

More Traffic, More Leads, More Jobs

First Class Paving homepage
Asphalt paving roller

We Understand Asphalt Paving

We have proven success with asphalt paving companies that have seen increased traffic, leads and sales as a direct result of our SEO.

It’s not a mystery, we use the best SEO tools and our knowledge of the industry to tailor your content and digital presence to get your phone ringing.

Don’t trust your marketing or SEO dollars to someone who doesn’t understand your business.

At Techeffex, we have a track record of success with companies just like yours!

How Do We Do It?

Site Audit and Optimization

Our suite of SEO tools excels at scrutinizing your website to identify a wide range of technical glitches.

Consequently, we can detect and remedy issues that may elude the casual site visitor but carry significant weight in Google’s algorithms.

With our site audit tool, we can swiftly pinpoint any problems in a matter of minutes, and then proceed to promptly address them.

Asphalt parking lot with ADA space
Top Grade Paving Homepage

Website Content

Our keyword analysis process entails pinpointing the most frequently searched keywords and uncovering untapped opportunities to attract visitors that your rivals may have overlooked.

By incorporating or adjusting website content to align with the optimal keywords, your website pages become more visible in Google search results.

Offsite Marketing

Beyond making necessary updates to your website, we take steps to ensure that your business is accurately listed on numerous directories and offsite platforms such as Google My Business, Bing Places, Yelp, and more.

With our centralized Listing Management tool, we can manage all of these listings seamlessly and avoid the need for individual changes in case of phone number or address updates.

Additionally, we assess your social media presence to ensure that you have a comprehensive online footprint.

Darts on a bullseye
Photo depicting Digital Marketing Plan assets

Ready To Start Your SEO Project?

If this is making sense for your asphalt paving company, get in touch with us now. There’s no obligation and no high pressure sales tactics.

We’ll look at your situation and provide an honest assessment of what needs to be done and how long it will take.

Asphalt Paving SEO Services Provided

Need more details? Here are the services we provide that result in more leads for your business:

Site Audit

Google’s evaluation of websites is based on their content and relevance to a given search topic. However, beyond content, Google also scrutinizes technical details that may not be apparent to the average site visitor.

To identify technical issues that could adversely affect website rankings, a website audit is conducted. Problems such as broken links, missing HTML tags, slow loading times, and more can limit your page’s ranking potential.

What distinguishes us from our competitors in this regard is our technical expertise. With our expert-level web design services and programming, we can address website fixes in-house, without outsourcing. This ensures that fixes are implemented quickly and efficiently, maximizing the value of your investment.

Asphalt Paving Crew
Screen grab from SEMRush SEO tools

Keyword Analysis

Through a keyword analysis, we can identify the keywords and phrases that are most pertinent to your business. Leveraging our expertise in providing SEO services to asphalt paving companies, we have a keen understanding of the phrases that your customers search for most frequently.

While some phrases such as “asphalt paving” or “parking lot paving” may be obvious, there are several other keywords that your competitors may not be optimizing for, presenting you with additional opportunities to attract visitors.

Keyword Position Tracking

Using our advanced Search Engine Optimization (SEO) tools, we can monitor keyword positions for searches conducted in your specific location. This ensures that you have access to real search data that accurately reflects your keyword ranking among your local target audience.

Additionally, we keep tabs on your local competitors to assess their search strategies and tactics. By doing so, you can effectively compete with other businesses in your service area, and stay ahead of the curve in terms of search performance.

SEO Graphic
First Class Paving Homepage

On Page SEO

On Page SEO involves ensuring that all technical elements are in place to optimize a webpage for better search engine rankings.

This includes optimizing headings, HTML tags, and content. Additionally, we evaluate how well your content supports your top keywords and add pages and content as necessary.

By creating quality pages specifically tailored to your target keywords, you can see a significant boost in your website traffic. To determine if your website content requires adjustment for optimal keyword support, we employ advanced SEO tools that help us identify areas that require improvement.

Link Building

Link building is an essential component of SEO, and it can also be one of the most difficult to execute. High-quality inbound links to your website are a critical ranking factor for Google.

To help you achieve success in this area, we utilize advanced tools and a proven process to manage a successful link building campaign. Our strategy revolves around creating valuable and engaging content that other websites will be motivated to link to.

We proactively reach out to potential link sources, highlighting the value of linking to your site and gradually building an inbound link profile over time.

Social Media Concept


We provide you with comprehensive monthly reports that offer a detailed analysis of your progress. These reports contain easy-to-understand data on your keyword rankings, website traffic levels, link building progress, and more.

Additionally, we provide an executive-level summary of your progress and outline our goals for the future. Our reporting process is transparent, providing you with the data and a plan to help you achieve your objectives.

There’s no smoke and mirrors here; just clear, concise reporting to help you track your progress over time.

Pay Per Click

Needs leads now? Can’t wait for SEO to boost your business levels? Consider Pay Per Click advertising.

We run Google AdWords campaigns for a number of businesses like yours that get plenty of leads at a reasonable cost per click. We can get campaigns set up and running in a matter of days to get your phone ringing.

Getting clicks from free listings is always better than having to pay for clicks, but if you can’t wait, it’s worth a look.

User searching on google using a laptop