SEO For Asphalt Paving Companies

Get More Asphalt Paving Leads

Organic search offers the best ROI of all digital marketing strategies. The challenge is getting your listing on page 1 of the search results from Google and the other search engines like Bing. That’s where we come in.

No matter what your current rank, our strategies will increase website traffic and leads. SEO isn’t a guessing game, it involves proven strategies that get your asphalt paving services to show up on page 1 of Google search results.

We offer a free, no obligation SEO audit to get you started. We’ll provide an honest assessment of your situation and a recommendation on how to increase traffic and sales.  Fill out the the form to start!

Get a FREE SEO Audit

No obligation report, expert advice

    Asphalt parking lot with ADA space

    We Understand Asphalt Paving

    We have proven success with asphalt paving companies that have seen increased traffic, leads and sales as a direct result of our SEO. It’s not a mystery, we use the best SEO tools and our knowledge of the industry to tailor your content and digital presence to get your phone ringing. Don’t trust your marketing or SEO dollars to someone who doesn’t understand your business. At Techeffex, we have a track record of success with companies just like yours!

    How Do We Do It?

    Site Audit and Optimization

    Our SEO tools do a great job of analyzing your website for all kinds of technical issues. As a result, we find and fix problems that may not be visible to the average site visitor but they’re very important to Google. Our site audit tool can find all the issues in minutes and then we get to work fixing them.

    Website Content

    With our keyword analysis, we identify which keywords are searched the most and which ones present opportunities to draw in visitors your competitors may have missed. By adding or modifying website content to support the right keywords, your website pages start showing up in Google search results.

    Offsite Marketing

    Asphalt paving rollerIn addition to the changes we make on your site, we make sure your business is listed with accurate information on many directories and other offsite locations like Google My Business, Bing Places, Yelp and more. The listings are managed with our centralized Listing Management tool so there’s no need to change them one by one if your phone number or address changes. In addition, we look at your social media presence to make sure you’ve got all the bases covered.

    Ready To Start Your SEO Project?

    If this is making sense for your asphalt paving company, get in touch with us now. There’s no obligation and no high pressure sales tactics. We’ll look at your situation and provide an honest assessment of what needs to be done and how long it will take.

    Asphalt Paving SEO Services Provided

    Need more details? Here are the services we provide that result in more leads for your business:

    Site Audit

    Google evaluates websites based on content and relevance to a search topic. In addition to the content, Google also looks at technical details that are not always obvious to the average site visitor. A website audit looks for the technical issues that may have a negative effect on rankings. Broken links, missing HTML tags, slow load times and other issues can prevent your page from ranking as high as it should. Our technical skills set us apart from the competition in this area. We have expert level web design services and programming so we don’t need to outsource website fixes. It’s all done in-house, fast and efficiently so you get maximum value for your money.

    Keyword Analysis

    A keyword analysis determines which keywords and phrases are most relevant to your business. We know what phrases your customers search on the most because we provide SEO for asphalt paving companies. Some are obvious like “asphalt paving” or “parking lot paving” but there are many more that your competition might not support which provide extra opportunities for you.

    Keyword Position Tracking

    Bar graph showing upward growthOur Search Engine Optimization (SEO) tools allow us to track keyword positions for searches done in your location.  That means real search data that accurately reflects your keyword ranking for your local target audience.  We also track your local competitors to see how and what they are doing in terms of search. As a result, you can go head to head with your competition in your service area!

    On Page SEO

    On Page SEO is used to make sure all the technical elements are in place so Google likes the page. This includes: optimizing headings, HTML tags and content. In addition, we evaluate content support for your top keywords and add pages and content as needed. Quality pages designed for specific keywords can make a real difference in your website traffic. We use advanced SEO tools to help determine if website content needs adjustment to provide the best keyword support.

    Link Building

    Link building involves getting links from other websites and can be one of the most challenging elements of SEO. High quality links to your site are a significant ranking factor for Google. We have the tools and process to manage a successful link building campaign. The idea is to create valuable content that other websites would want to link to. We reach out to potential link sources and point out the value of linking to your site, building an inbound link profile over time.

    Reporting

    You’ll get comprehensive monthly reports that show what progress has been made. The reports contain easy to understand data showing keyword ranking positions, website traffic levels, link building progress and more. In addition, we provide an executive level summary of progress and what the goals are going forward. No smoke and mirrors here, just the data and a plan.