What We Did
First Class Paving provides asphalt paving, concrete, excavation and other related services in Santa Rosa, CA and the surrounding area including Rohnert Park, Petaluma, Sonoma county and Marin county. Like many businesses in the vibrant North Bay economy, First Class Paving faces stiff competition from their local competitors so it is vital that they have a digital presence that checks all the boxes.
First Class Paving was looking for a high performance, custom website that would be the main source of lead generation for the business. We proposed building the custom site and hosting on Amazon’s AWS hosting platform. Amazon AWS provides reliable auto-scaling web services. We felt this would be a good investment with Google’s focus on website performance and security. This SSL secured website scores over 90/100 on Google’s Core Web Vitals benchmark.
In addition, Techeffex has been providing SEO services since the site launch including:
- Site audit and technical SEO optimization
- Keyword analysis and position tracking
- Content additions and optimizations
- Backlink auditing
- Link building
First Class Paving’s Google ranking has been steadily moving up the search listings from page 7 to start to page 1 and Techeffex will continue providing SEO services to further strengthen it’s position in Google search results.