Digital marketing is key for any business to develop new leads and customers while maintaining an existing customer base. The challenge is finding the right mix of strategies that fit your budget and address your audience/market effectively. The marketing options available are plentiful including:
The tools, platforms and trends change at a dizzying pace. Keeping up is a full time job even for digital marketers. But what if you’re not a digital marketer and you don’t have time or the tech savvy to stay on top of this? One option is to hire a full time digital marketing specialist. But if a full time hire isn’t practical, a digital marketing consultant may be a good alternative. Read on to find out what services can be provided and what you can expect from a consultant.
Digital Marketing Assessment
In digital marketing, there is no “one size fits all”. The best strategies to use for your business will depend on many factors. A digital marketing assessment will consider your budget, market demographics, customer behaviors and competition in order to match your marketing needs to the most effective tools and channels available.
Data Gathering & Analysis
Most digital marketing activities can be measured for success so you can make decisions regarding what is working, what is not and areas where you can focus your efforts for best results. Data analysis involves setting up traffic analysis tools like Google Analytics and Google Search Console among others. Many are free and even if you don’t know how to use these tools, it’s a good idea to start tracking the data so it’s there when you need it.
Hackers and scammers are everywhere and the internet provides a lot of anonymity for crooks trying to harm your business or your customers. It’s important to do all you can to protect yourself against these threats. A digital security assessment will look at how you do business and identify possible vulnerabilities and how to plug the holes.
SEO stands for Search Engine Optimization and covers many strategies and techniques. A reputable SEO provider will assess where you rank for the keywords that matter to your business and provide suggestions on how to improve your rankings. This could involve changes to your website, content additions, link building, social media and more.
Like it or not, social media is a big factor in digital marketing. It’s great way to reach your audience and potential leads and is a significant factor for Google search rankings. Even if you aren’t familiar with the latest social media platforms, a digital marketing consultant can help you decide what platforms, if any, are worth your time and effort.
Many people cringe at the thought of email marketing – we all hate spam. But when done right, email marketing can be very powerful and very cost effective. The key is building an audience that wants to hear from you providing them value through email. A digital marketing consultation will help determine if email is right for you.
Pay Per Click
There are a number of paid advertising platforms and most social media channels are falling all over themselves to make paid advertising on their platforms as easy as possible. Spending the money is easy, but getting good return can be challenging for those not familiar with paid advertising. A digital marketing consultant can help you decide if it makes sense for your business and help implement a winning strategy.
How It Works
At Techeffex, we understand that digital marketing can be intimidating to clients not familiar with all the technical jargon. It’s a little like bringing your car in for service – you know something needs to be fixed, but you don’t understand car mechanics and everything you’re told sounds like gibberish. We are very good at explaining the details and why things matter.
Our process starts with an evaluation and then lets you decide what you want to do and when. Here’s some details:
Our consultation consists of one or more of the following:
- In person meeting or conference call
- A short questionnaire to gather info specific to you business
- Analysis of existing digital marketing assets (website, social media etc)
2) Plan Development
Once we’ve assessed you business, we evaluate what’s possible and make recommendations on how to achieve results. We look at:
- your budget
- short and long term goals
- Return on Investment (ROI)
There are many marketing channels available, each with their own characteristics. We’ll provide a plan that’s easy to understand and explain the details so you know exactly what to expect and when.
3) Plan Execution
With a plan in place, the next step is to execute on that plan. We can help as much or as little as needed. Anything from setting up accounts to ongoing campaign maintenance. Techeffex has expertise in:
- Search Engine Optimization
- email setup and campaign execution
- social media setup and ongoing management
- Pay Per Click set up and management
Effective digital marketing is essential to remain competitive and grow your business. A solid website, SEO, social media and other strategies should be part of your plan. Using a digital marketing consultant is a great way to get the digital marketing resources you need to be successful while keeping your costs under control.