3 Free Things To Help Your Online Presence
We are constantly reminded to get on social media, write new and unique content, start a blog, optimize keywords, build inbound links, make our website mobile friendly and on and on. That’s because the landscape for internet marketing continues to change and evolve, with Google organic search driving a lot of that change. In the end, we want as many prospective customers to find out about us and buy our product or service. For most businesses, that means ranking well on Google. But who has time for all this? The trick is to break it down in to little manageable pieces. Here are 3 free things to help your online presence you can do right now:
1) Look at your site on a mobile device
Google indexes webpages “mobile first”. This means when they are considering which pages to return for a given search, they consider your mobile page performance and display first. Does it load quickly? Is it easy to read and navigate? If you want know what Google thinks, you can test your pages for free at PageSpeed Insights. Just enter one of your page URLs and click “Analyze”. You get a score between 0 and 100 for mobile and desktop, the higher the better. If you’ve already done the mobile thing, great – skip to the next item. On the other, if your mobile score is under 50, you’ll want to get that fixed up. You can do some yourself or if you don’t have the time or skills, we can help.
2) Sign up for Google My Business
Google My Business is free and easy to set up. You can enter your business information, your website address, phone number and more. An optimized business listing could get listed on the map listings (often called the local 3 pack) that are returned for many search queries. The local pack is listed high in search rankings to it is a valuable listing to have.
3) Check out your competitors
Google your product or service and see what they’re doing. Are their sites more up to date? Are they mobile friendly? Are they on Google My Business? By checking out your competition, you can either spot opportunities for you to get a leg up on them or see areas you need to address because you’re falling behind.
There’s probably a lot more to do to help your online presence and we offer SEO services that will help. These 3 suggestions are designed to be quick, free and get you thinking about what you might want to do on the marketing side of things.