Digital marketing is key for any business to develop new leads and customers while maintaining an existing customer base. The challenge is finding the right mix of strategies that fit your budget and address your audience/market effectively. The marketing options…
SEO stands for Search Engine Optimization and covers a large number of tasks and techniques designed to help your website rank high on SERPs (Search Engine Results Pages). Everything about SEO is big. It’s a big industry. It’s a big…
Facebook is one of the most cost effective marketing platforms available today. With a huge number of users all over the world, it is a marketing opportunity no business should pass up. Apart from the advertising options available, it is…
It’s no surprise that in today’s internet driven economy, your customers and prospects are searching the internet to find the products and services they need. Most business owners know they need a decent, mobile-friendly website and that ranking on page…
When it comes to marketing your business or organization on the internet, few goals are as important as showing up on page 1 in Google search results for keywords that are relevant to your product or service. But what are…
By now many of us are aware that we need to write new and compelling content on regular basis (daily) to reap the rewards of higher page ranking with Google. If I sell shoes and write many articles about shoes,…
Most website owners understand that Google has “spiders” that crawl the web in search of the latest content. We all want the spiders to find our content in the hopes that our site will rank as well as possible. But…
It’s been a long haul since the mess in 2008, but their are signs that a recovery is underway. Unemployment was at 6.7% in December showing a steady decrease last year. The stock market continues to hit new highs and…
Social media is like an endless series of parties and social functions that you are free to attend. When you go to a party or social gathering, there are certain manners and rules of etiquette that you should try…
A strong social media presence has become a necessity for any business trying to rank well on any search engine and in particular Google. Creating and maintaining that social media presence is a big job and this poses a challenge…
